Search Engine Optimization (SEO)
As important as having an innovative, easy to navigate website is the internet marketing and web promotion that seeks to get your website noticed on the web, especially for the targeted keywords that are important to you and your business.
In the early days of the internet anyone could splash up some text and a few pictures and they had a pretty good website that worked. Today, internet users are much more savvy and sophisticated, meaning that professional website design and optimization is now the minimum standard.
So what is "Search Engine Optimization?"
Search Engine Optimization (SEO) is simply the process of improving the quantity and quality of traffic to a particular website, usually by "organic" or "natural" search results.
From the initial framework of your website through final launch, all of the elements comprising your site are done so in a manner that will yield maximum search engine results.
Why do I need to "optimize" my website?
The truth is, you don't. But, here are some statistics to consider:
- Search engines create more awareness about a particular website than all advertising combined (including banners, billboards, newspapers, TV and radio)
- The top 5 search engines account for over 90% of all web traffic
- Each search engine has different criteria for rendering search results
- Search engines are constantly evolving
- Millions and millions of people use the web everyday to find services and products
- Your website is constantly advertising - 24/7, 365 days a year
Do you guarantee results in a certain time frame?
No, there is no absolute guarantee as to when a particular search engine will "index" your website or when your site will begin to increase its organic ranking. However, building your website with all the attributes that each search engine is looking for, and then optimizing for those attributes, we will position your website to gain favorable results and increase visibility over time.
If I already have a website, can you help to optimize it without completely starting over?
We will always try our best to work with your existing website and optimize your existing content. However, if we determine the existing design structure is not conducive to optimization, we will recommend a complete redesign. If you complete our FREE Website Design Quote, we can take a look at your existing website and create a project that suits your needs.
I've seen ads that say they submit my website to 1000's of search engines every month, for a fee - does Easy Site Help do this also?
As part of our optimization strategy, we will submit your website to over a hundred search engines. However, since 5 of the top search engines account for over 90% of all web traffic, we focus our submission efforts and optimization/design efforts around their criteria first.
In terms of repeated submission, we do not blindly submit your website month after month. The truth is, many search engines consider this spamming and repeated attempts to submit your site will result in you getting banned from the very search results you are seeking.
Search engine submission is but one method of optimization. More important is that the website we submit on your behalf contains and is optimized for the attributes that each of the search engines require for favorable rankings.
How often do I need to optimize my website?
We offer competitive website maintenance programs that will continually monitor and modify certain aspects of your website in order to keep up with the changing criteria and algorithms of various search engines. Because search engines are constantly evolving, so must your internet marketing strategy and this is where Easy Site Help can work for you.